Set your shop style and tagline

On the Shop style step you can add a short tagline, choose your main category and pick up to three styles. All of it is optional except the main category, which Esano fills in for you.

What you set on the Shop style step

Tagline

The Tagline is one line under your shop name. It is optional and can be up to 80 characters. A counter under the box shows how many you have used. The example in the box is "Hand-drawn botanical prints and SVGs".

Good taglines say what you make and, if you like, how it looks.

Main category

Main category asks what you will mostly sell. It appears only if you chose more than one category on the "What do you plan to sell?" question. If you picked a single category, it is already set and the question is skipped.

The categories you can choose from are the ones you picked earlier. See what you can sell on Esano for the full list.

Shop style

Shop style lets you pick up to three of these:

• Minimal
• Modern
• Playful
• Whimsical
• Vintage
• Boho
• Botanical
• Bold

Setup says this helps buyers understand your work at a glance. Style is optional.

Continue to the next step

Select Continue. If you picked several categories, your first pick is selected as the Main category by default. Change it if you mostly sell something else.

Change these after your shop is open

Your Main category and style appear under Shop details in Seller hub → Settings → Shop. See find and change your shop settings. Your tagline shows on your public shop page under your shop name. See how your shop page looks to buyers.

• To change or remove your tagline later, see add or edit your shop tagline.
• To add a logo and banner, see add or change your shop logo and banner.

To help shoppers find your shop, see help shoppers find and share your shop.