Name, look, and when you are away.
Sign in, verify email, then Open a shop at /create-shop. US address. Connect Stripe Account to get paid.
The shop name becomes the public title; the slug is the URL. Pick something you can keep — URLs are meant to stay stable.
Logo, banner, and about text are on Shop Profile in the shop dashboard.
Vacation mode hides the shop from the buyable catalog and sitemap so buyers cannot purchase while you are away.